Investor Charter

A. Vision and Mission Statements for Investors

Vision
• Invest with knowledge & safety.

Mission
• Every investor should be able to invest in right investment products based on their needs, manage and monitor them to meet their goals, access reports and enjoy financial wellness.

B. Details of Business Transacted by the Investment Adviser with Respect to the Investors

To enter into an agreement with the client providing all details including fee details, aspects of conflict of interest disclosure and maintaining confidentiality of information.
To do a proper and unbiased risk-profiling and suitability assessment of the client.
To conduct audit annually.
To disclose the status of complaints on its website.
To disclose the name, proprietor name, type of registration, registration number, validity, complete address with telephone numbers and associated SEBI Office details.
To employ only qualified and certified employees.
To deal with clients only from official number.
To maintain records of interactions with all clients including prospective clients.
To ensure that all advertisements are in adherence to SEBI Advertisement Code.
Not to discriminate in terms of services provided among clients opting for similar services.

C. Details of Services Provided to Investors (No Indicative Timelines)

Onboarding of Clients
- Sharing of agreement copy
- Completing KYC of clients
Disclosure to Clients
- Full disclosure of business, affiliations, and compensation in agreement
- No access to client accounts or holdings
- Disclosure of risk profile
- Disclosure of conflict of interest
- Disclosure of use of AI tools in advisory
To provide investment advice based on risk profiling and suitability
To treat all advisory clients with honesty and integrity
To disclose all material facts such as risks, obligations, costs, etc.
To provide clear guidance for high-risk products
To ensure confidentiality of client information
To disclose service timelines and adhere to them

D. Details of Grievance Redressal Mechanism and How to Access It

Investor can lodge complaint/grievance against Investment Adviser:
- Directly with the Investment Adviser (resolution within 21 days)
- On SCORES: https://scores.sebi.gov.in
If not satisfied, investor may approach SMARTODR platform for resolution through arbitration.
Physical complaints can be sent to:
Office of Investor Assistance and Education,
SEBI Bhavan, Bandra Kurla Complex, Mumbai – 400051

E. Rights of Investors

Right to Privacy and Confidentiality
Right to Transparent Practices
Right to fair and Equitable Treatment
Right to Adequate Information
Right to Disclosure
Right to Fair Advertisement
Right to be informed of timelines
Right to grievance redressal
Right to suitability of financial products
Right to exit services as per agreement
Right to clear guidance on high-risk products
Rights for vulnerable consumers
Right to feedback
Right against unfair clauses

F. Expectations from Investors (Responsibilities)

Do’s

Deal with SEBI registered advisers
Verify registration certificate
Check SEBI registration number
Pay fees through banking channels only
Ensure risk profiling is done
Ask questions and clarify doubts
Assess risk-return profile
Read agreements carefully
Be vigilant in transactions
Approach authorities for grievances
Report assured return promises
Know your right to exit
Seek clarification on advice
Provide feedback
Avoid clauses violating regulations

Don’ts

Do not fall for stock tips
Do not transfer funds to adviser
Do not believe in assured returns
Avoid misleading advertisements
Avoid transactions via calls/messages only
Do not act on repeated persuasion
Avoid limited-time offers pressure
Avoid unsuitable investments
Do not share login credentials

Disclaimer

Investment in securities is subject to market risks. Read all the related documents carefully.

Registration granted by SEBI and certification from NISM does not, in any way, guarantee performance or provide any assurance of returns to investors.